This only happened three months ago. But life and whatever.
One of our newish local business owners is related to David Hasselhoff. So what do you do when you open? You invite family to help you celebrate. And if said family is The Hoff, you also make him an honorary citizen.
You also get him to participate in a recruiting film for your Parks and Recreation lifeguards. (I was evidently VERY SERIOUS while serving as director. Hollywood, watch.out.)
Did it work? I hope so! The line was super-long and I happen to love love love this coffee shop, so I wish them all the best.