The Boy spoke at a continuing education event for my industry the other week. The topic was on the ways companies can engage with charities.
As a long-time accountant within the non-profit world, The Boy talked about how giving changes individuals and companies, and how you can research and select a charitable organization with confidence.
He did a fantastic job – shockingly so to the many marketers in attendance. (What accountant is known for public speaking?)
As we were discussing his presentation later, he mentioned that he was pleased he’d been able to capture and keep the audience’s attention.
Then he made this observation about people in my line of work: